Who doesn't know the giant smartphone manufacturer from China named Xiaomi? Yes, all smartphone users must know how Xiaomi was able to break into the market in Indonesia. Now Xiaomi has grown rapidly to become one of the big companies in Beijing engaged in electronics and software. Actually, how is the story or history of the Xiaomi company to reach its present glory? Come on, see the following brief review!
The History of the Xiaomi Company
Xiaomi comes from the Buddhist concept, namely xiao which means a grain of Buddhist rice that is as big as a mountain and noodles are synonyms of internet cellphones or an unfinished mission. The founder named Lei Jun found the word interesting before establishing this technology-based company. He invited his colleagues to build the Xiaomi company.
The history of the Xiaomi company began in April 2010 when six of Lei Jun's colleagues decided to join. They were selected partners who helped Xiaomi secure funding from Singapore-owned Temasek Holdings, IDG Capital, Qiming, and Qualcomm processors. Here are 6 of Lei Jun's colleagues who helped grow the Xiaomi company.
- Lin Bin, vice president of Google China Institute of Engineering
- Dr Zhou Guangping, senior director of Motorola Beijing R&D center
- Liu De, head of the department of industrial design at Beijing University of Science and Technology
- Li Wanqiang, general manager of Kingsoft Dictionary
- Wong Kong-Kat, development manager
- Hong Feng, Google China production manager
- Wang Chuan
Xiaomi successfully released the first Android phone based on MIUI OS on August 16, 2010.
Xiaomi Company's Development from Year to Year
Everyone must admire the history of the Xiaomi company which has been running for almost a decade. Since releasing the first mobile phone in 2010, Xiaomi has continued to innovate and improve on every smartphone series it launches. In 2011, the Xiaomi Mi 1 which was equipped with MIUI OS similar to Samsung's TouchWiz and Apple's iOS managed to win people's hearts. The Xiaomi company continues to produce smartphones with the latest technology.
In 2012, they launched the Xiaomi Mi 2 and the phone managed to sell 10 million units on September 24, 2013. An extraordinary achievement for the history of the Xiaomi company which has only been established for two years.
There are many plans that Lei Jun revealed about the manufacture of 47-inch smart TVs assembled by Sony manufacturing company in Taiwan, the announcement of the Mi 3, the plan to open the first service in Beijing, and managed to set a record as the fifth most used mobile phone in China with a total sold 18.7 units at the end of 2013.
The Xiaomi company continues to make significant movements by conducting extensive marketing to various countries, one of which is Indonesia. Not only selling smart phone products, the history of the Xiaomi company has printed many modern technological products such as electric scooters, smart TVs, and headphones. Xiaomi is also expanding by selling equipment, bags to towels and toothbrushes. Cool, isn't it?
The Key to Success of Xiaomi Company
Everyone should know the history of the Xiaomi company which did not get success as easy as turning the palm of the hand. In order to reduce costs in marketing, Xiaomi sells products online in the first instance. The Xiaomi company does not have outlets and they run a traditional marketing system through advertising and word of mouth social networks.
Lei Jun said that the success capital of Xiaomi company is maintaining supply control or providing cheaper goods with fast and limited sales. This means that the availability of goods does not always exceed the demand in the market. The Xiaomi company always listens to customer complaints, tests future features and builds a sizeable online community. The key to success that brought the history of the Xiaomi company to be one of the biggest in China.
Now Xiaomi is still making technological developments and innovations that suit the needs of modern society. It's no wonder that the company which earned the nickname Chinese Phoenix and managed to exceed the revenue target of RMB 100 billion in just 7 years.
That's the history of the Xiaomi company since its inception to be counted as a leading technology company in the world. So, do you have a brilliant idea to start your own business?